Perennials, not millennials!
Bah, Humbug! Pfui on "Gen X, Gen Y, Boomers, NetGen, Digital Natives,..." Are traditionally-aged undergrads REALLY so different from alumni? Even now when handheld digital devices are out-spawning us and cars are depopulating, the brewers can still rely on undergraduates! And most students still like to learn. So I'll continue to think of them as Perennials, not Millennials.
"Alcohol consumption among college students over the past decade has remained relatively unchanged: Trends in College Drinking: 2000-2010" - see below for citation (& source of image above)
"number of cars on U.S. roads dropped by 4 million in 2009, the only large decline in the nation’s car fleet since the government began keeping records in 1960..dropping the total to 246 million vehicles,"
- From "U.S. Car Fleet Shrinks for First Time in 50 Years, Report Says," Jan 5, 2010, e360 digest, Yale Environment 360, a publication of the Yale School of Forestry & Environmental Studies
- From "U.S. Car Fleet Shrinks for First Time in 50 Years, Report Says," Jan 5, 2010, e360 digest, Yale Environment 360, a publication of the Yale School of Forestry & Environmental Studies
"Tablets became the fastest-selling hardware device in history, smack in the middle of an economic slump."
- Preceding sentence and other excerpts in the title of this posting, and below are from "A nation outnumbered by gadgets: The machines are taking over," by Cecilia Kang, Washington Post, October 11, 2011,
" 327.6 million active phones, tablets and laptops on cellular networks, up 9 percent from January. That compares with 315 million" people in U.S.
"Children are getting cellphones at ever younger ages, while seniors have begun to embrace the simplicity of tablets and smartphones, analysts say.
...
"Tablets became the fastest-selling hardware device in history, smack in the middle of an economic slump.
...
"In past periods of economic hardship, consumers said they would give up many things such as eating out, movies and new clothes. But they weren’t willing to give up television. Now, consumers view paid television services as expendable, analysts say. Time Warner Cable lost 130,000 television subscribers nationwide in the second quarter, and Comcast lost 238,000.But consumers won’t give up their mobile-phone contracts.
“'The standard line was that people would rather shut off their refrigerator than their television set,' said Craig Moffett, an analyst at Sanford C. Bernstein. 'Now, wireless is probably the service at the top of every list.'
...
"In past periods of economic hardship, consumers said they would give up many things such as eating out, movies and new clothes. But they weren’t willing to give up television. Now, consumers view paid television services as expendable, analysts say. Time Warner Cable lost 130,000 television subscribers nationwide in the second quarter, and Comcast lost 238,000.But consumers won’t give up their mobile-phone contracts.
“'The standard line was that people would rather shut off their refrigerator than their television set,' said Craig Moffett, an analyst at Sanford C. Bernstein. 'Now, wireless is probably the service at the top of every list.'
"Smartphones and basic-feature phones make up the majority of mobile devices, while tablets are less than 5 percent. But tablets are also fast-growing — sales are up 17 percent from last year — and the devices are expected to supplant laptops in the future.
"These days, homes are littered with all sorts of devices that have short lifespans and are constantly being replaced, analysts say."
"These days, homes are littered with all sorts of devices that have short lifespans and are constantly being replaced, analysts say."
IMAGE
Figure "Alcohol consumption among college students over the past decade has remained relatively unchanged: Trends in College Drinking: 2000-2010"
From Johnston, L. D., O'Malley, P. M., Bachman, J. G., & Schulenberg, J. E. (2011). Monitoring the Future national survey results on drug use, 1975-2010. Volume II: College students and adults ages 19-50 Ann Arbor: Institute for Social Research, The University of Michigan, 312 pp.
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